Oydin Pulatova, Founder & Sustainability Advocate, Organic Living

Oydin Pulatova, Founder & Sustainability Advocate, Organic Living

1. Tell us a little bit about yourself.

I’m Oydin, and my journey with ORGANIC LIVING began with a deep-rooted passion for sustainability and wellness. Growing up surrounded by nature, I developed an appreciation for its beauty and resilience, which inspired me to create products that reflect these values. Our mission is to offer home care solutions that are gentle on both our living spaces and the environment, ensuring that our homes are havens of health and tranquility.


2. Can you share a pivotal moment in your life where you defied traditional societal norms and challenged the status quo? What are the values and beliefs you were representing at this moment?

A pivotal moment for me was when I realized the impact traditional cleaning products had on our health and environment. I defied conventional norms by launching ORGANIC LIVING, focusing on eco-friendly, non-toxic alternatives. This decision was driven by my commitment to sustainability, health, and transparency.


3. How do you define being a “rebel” in the context of your industry, and how does your business embody this?

In the context of my industry, being a rebel means redefining cleanliness with a focus on safety and sustainability. ORGANIC LIVING embodies this by prioritizing natural ingredients and environmentally-friendly practices, challenging the norm of chemical-laden products.


4. As a busy professional, you probably spend a lot of time going from meeting to meeting and traveling. How do you maintain your skincare routine on the go and what are your go-to products?

As someone who’s often on the move, I maintain a minimalist skincare routine that relies on versatile, clean products. My essentials include a gentle cleanser and a hydrating serum that keep my skin balanced and refreshed, regardless of where I am.


5. What motivated you to adopt a clean beauty lifestyle, and what attracted you to Clean Rebel?

My shift towards a clean beauty lifestyle was driven by a desire for authenticity and integrity in the products I use. Discovering Clean Rebel was a revelation, as their commitment to natural, sustainable, clean beauty aligns seamlessly with my ethos at ORGANIC LIVING. I was drawn to their innovative approach to skincare, which mirrors my own dedication to sustainable living.


6. Can you share which Clean Rebel product is your favorite?

My favorite Clean Rebel products are the Essence Face Oil and Serum. I love how they nourish and rejuvenate my skin, leaving it radiant and healthy. On weekends, I love indulging in a little extra pampering by using the Clean Rebel Exfoliating Paste, which adds a refreshing touch to my skincare routine.


7. What is a myth about clean beauty that you would like to see busted?

A common misconception I want to dispel is that clean beauty is less effective than conventional products. In truth, nature provides an abundance of potent ingredients that are not only safe but also incredibly efficacious. Clean beauty harnesses these natural powers, offering results that rival, if not surpass, traditional options without harmful side effects.


8. What advice would you give to others aspiring to make a real difference in their industry? And why do you believe that each one of us should express ourselves as the individuals that we are?

For those aspiring to make a difference, my advice is to embrace authenticity and stay committed to your values. Change requires courage and innovation, but it’s authenticity that truly resonates and inspires. Each of us has a unique perspective, and by expressing our individuality, we contribute to a diverse and dynamic landscape that fosters growth and progress.


9. Anything else you would like to add?

I am excited about the future of clean beauty and sustainable living. Both Clean Rebel and ORGANIC LIVING share a vision for a healthier planet and a commitment to driving positive change. Together, we can challenge the status quo and set new standards for what it means to live and thrive sustainably.

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